Today, the company wants to stop leaning so heavily into this traditional family structure. “Culture has evolved,” she tells Fast Company. “Kids want to be able to represent their own experiences. The way the brand currently exists—with the “Mr.” and “Mrs.”—is limiting when it comes to both gender identity and family structure.”
NEXTAR Media Wire via Fox59.com

Have you ever wondered what it would take for the average person to lose his mind? Would it be a tragic loss or overwhelming circumstance that would break him? Torture? Deprivation?
What about the unceasing and incessant madness of the liberal Left and their determination to swab away all cultural norms from the deck of this sinking ship?
Mr. Potato Head and Mrs. Potato Head are cultural icons. They even walk and talk in the “Toy Story” movies! Yet, because of the desire to let 3-year-old brains shape the future, Hasbro wants to further confuse them with not only a plastic toy potato, but one that can’t even decide which potato potty to enter.
“Culture has evolved,” they say. Tell me, toy geniuses, what is there about evolving that includes the deconstruction of the structural fabric which has been the framework and bedrock of society?
Oh, I get it – it’s a money thing, right? We want to appeal to the little crumb crunchers whose mommies and baby daddies have either ditched their responsibilities and commitments or unstitched and re-stitched their baby-making parts. We want to enable – for the dollar, mind you – a whole new generation of gender-confused part-swappers because leaning too heavily on the current traditional family structure is not good for the brand.
I don’t know how far I am away from losing it, but one thing’s for sure: Hasbro has mashed potatoes for brains.