I Can’t Change the Subtitle. It Stays.

Recently I shared with some close friends and others for which I have great respect the first example of a potential cover for my next book. I wanted input, but mainly on the layout, graphics, etc. However, a few of them took a slight issue with the subtitle: “Reinventing Door-to-Door Ministry for a Calloused Culture and a Cowardly Church.”

What did they say about it? Well, maybe what you are thinking, too. They advised I tone it down, if only a little, because a lot of church folk have “thin skin.” That’s a no brainer.

However, not to be obstinate, but if I change the title of a book that is designed to specifically address the actual cowardice running rampant in a large part of the Church, would I not be guilty of the same?

I just can’t change it. It has to stay.

But if it helps, let me share with you the short introduction to “You’re Our Street of the Week: Reinventing Door-to-Door Ministry for a Calloused Culture and a Cowardly Church.”


The Introduction

Thank you so much for either picking up a copy or downloading the digital version of this manual for developing a “Street of the Week” outreach ministry. It is a tremendous blessing to me that you have the desire to reach your community with the love and message of Jesus Christ!

            When you read the subtitle, did it shock you? You know, the part where I called the Church cowardly? I can sympathize. Honestly, it stung my spirit a little when I typed it for the first time. After all, we are the Church Triumphant marching toward Zion, and not even the gates of hell can stand against us! Yet, no scientific survey is needed to conclude that most professing Christians – even active church members – are terrified of knocking on a stranger’s door, even in their own community!

            But it’s not just the fearful saint; it’s the cynical and suspicious public that’s grown calloused to door-to-door visits. And it’s not just Christians they distrust; it’s every stranger who shows up uninvited and unannounced to their front door. There used to be a day in America when a person could make a living going door-to-door selling vacuum cleaners, brushes, encyclopedias, life insurance, and even Bibles! People were more trusting, more hospitable, and even naïve. Not today. No way!

            People have caught on and don’t want to be “sold” anything, especially from somebody who rudely interrupted their evening meal. On top of that, the average Christian is either too nice to bother anyone or too intimidated by the “don’t judge me” culture to openly share their faith.

            So, how are the instructions in this little book supposed to change anything? What in this book is going to re-vitalize an obsolete, antiquated, and polarizing church ministry which strikes fear into nearly every believer? Will the instructions within calm nerves, stop knees from quaking, and miraculously inject the courage of a lion into the participant’s heart?

            YES! I am bold enough to promise that YES, it will do just that! But there’s only one…and it’s a biggie…just one BIG requirement. Are you ready for it?


The draft is still with the editors, but it won’t be too long till it’s finished and available.

Stay tuned 🙂

2 Comments

Filed under ministry, writing

2 responses to “I Can’t Change the Subtitle. It Stays.

  1. I couldn’t agree more, Anthony. We need more of that.

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